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Ramp up your road safety in 5 steps! - Blog Post

Ramp up your road safety in 5 steps!

- 25-Nov-2016 -

Road Safety Week was launched in 1997 to heighten the public’s awareness of such risks and is as vital today as ever, so this year the theme is “Make the Brake Pledge!” Everybody can read the information and make the pledge to make a conscious effort to protect themselves and others on the road.

Ramp up your road safety in 5 steps!

As November draws to a close, Brake – a road safety charity – are ramping up their campaign to inspire and educate others on the importance of keeping each other safe on the roads. From 21st – 27th November, you will be seeing local schools, communities and work places getting involved in a colourful array of activities and events in order to support the message of the importance of road safety.

Stop you in your tracks

Brake have announced that “driving is the most dangerous thing most of us do regularly; you’re operating a potentially lethal machine in an unpredictable public environment” and it’s hard to believe somebody would disagree with that statement. Having said this, the statistics suggest some drivers don’t put too much importance to full concentration when in control of vehicles as more than two in five crashes are thought to be caused, or at least affected, by driver distraction. According to Asirt, the Association for Safe International Road Travel, that’s more than 520,000 deaths, avoided globally if they had been fully committed to the driving task in hand

Brake - Castle Minibus

Brake also believes “the impact of using a phone on reaction times is on par with drink driving”, this information should be enough to halt all mobile telecommunication activity within cars, yet many continue to risk the lives of themselves and other road users for the sake of making or answering that phone call or text. One example happened recently whereby a woman and her three children were killed on the A34 as a lorry driver used his phone while driving, becoming distracted and crashing into their Vauxhall car. Reading the statistics is enough, hopefully, for everybody to reconsider their bad driving habits, mentally promising themselves, as well as their loved ones, to put some extra thought into their driving.

Road safety made fun

Road Safety Week was launched in 1997 to heighten the public’s awareness of such risks and is as vital today as ever, so this year the theme is “Make the Brake Pledge!” Everybody can read the information and make the pledge to make a conscious effort to protect themselves and others on the road

Brake - Castle Minibus

It takes one minute and can simply be done by clicking the following link: http://www.brake.org.uk/schools-communities/make-the-brake-pledge

5 ideas to make the difference

Making the pledge is at least effective in the short term, it is of the utmost importance that road safety is at the front of the mind, especially for drivers in charge of vehicles that transport children, so there are a magnitude of other activities you and your community can take part in. Here are my top 5, fun and effective suggestions:

  1. Get the App! Download me, The School Transport Manager, dedicated to the safety of school transportation. Ensuring all your school trips, sports fixtures and school bus runs are as safe as possible, I will run you through all the safety checks that need to be undertaken before you set off, giving you peace of mind
  2. The Seatbelt Challenge: encouraging primary school children to be accountable for the passengers in their family car by counting all the people and asking them to buckle up
  3. School assemblies: Ready-made presentations focusing on safety aspects such as the car being a technology free zone and walking where possible too, not only reduce the risk of being in an accident, but also make car journeys more environmentally friendly
  4. Community Campaign: Improving the safety of your community may take time, but it's amazing what can be achieved. Organise a petition, hold an educational event whereby you can be trained to hold a road safety workshop, or simply distribute some informative leaflets to raise awareness and inspire some action
  5. Brake’s Giant Walk: Your school can join in with thousands of school children celebrating the benefits to their health, the environment and reduction of potential casualties, with provided banners and posters, by walking together. Here’s a video from one school’s Giant Walk
Brake - Castle Minibus

Road Safety Week fits neatly into a road safety lifestyle, why not make it part of your daily routine? By signing up on the Road Safety Week website you will receive lots of resources to incorporate road safety into your school, community or work place. Vehicle safety, and subsequently keeping people safe, is my full time job, why not make it one of your daily duties, who knows whose life you will save? Get involved today and make a difference to the

Happy Road Safety Week!


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